Broadband + Telephone + Mobile + Pay TV = Your Quad Play

We are told that consumers are increasingly demanding all of their communications services – Pay TV, broadband, landline phone and mobile – are provided by a single provider with a single monthly bill. This latest wave in communication provision – where one company provides all four services to a customer – is known as quad play and is being heavily marketed in the UK after having enjoyed several years of success in mainland Europe and the United States. The concept of bundling services is not new – for the best part of 15 years, BT and other phone services have bundled broadband and landline services together and today approximately half of Britain’s households take both of these services from a single provider. This is known as double play. Sky and other cable and satellite services then introduced triple play offering households TV as well as broadband and landline phone services. BT responded by buying the rights to some Premier League games and offering them over it
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